Editor’s Note: It’s Mu‘umu‘u Month once again. Here, we take a look back at our first foray into Mu‘u at the Museum, published on Jan. 10, 2023. Though the event is not taking place this year, we’re looking forward to the next one.
SEE ALSO: Shop Local: Where to Find Vintage and Secondhand Mu‘umu‘u on O‘ahu
January has been abuzz with talk of Mu‘umu‘u Month. If you’re not familiar with the concept, let me give you a little her-story: In 2014, a tiny mu‘umu‘u movement began with one Kaua‘i woman—artist-designer Shannon Hiramoto, who decided to celebrate the beloved, uniquely Hawai‘i dress style by rocking a different mu‘u every day that January. She posted her looks on Instagram with the hashtag #muumuumonth, inspiring countless others to follow suit.
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Carly Young in Princess Ka‘iulani, Lei Batty in Nake‘u Awai Designs / Photo: Sean Marrs Photography
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Jamilee Jimenez in Nake‘u Awai Designs, Albert Carbonel maile lei, Chariya Willis hair and makeup / Photo: Sean Marrs Photography
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Shannon Hiramoto-Rude in Malia of Honolulu, Maureen Hiramoto in McInerny Hawai‘i / Photo: Sean Marrs Photography
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NaLei Arsiga-Faurot in her own design, Leiolani Faurot and Auli‘i Faurot, both in Princess Ka‘iulani / Photo: Sean Marrs Photography
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Meleana Estes and Jennifer Binney, both in Nake‘u Awai Designs / Photo: Sean Marrs Photography
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Priscilla Soule in Kamehameha, daughter Meli in The Sample Shop / Photo: Sean Marrs Photography
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Kehaulani Keanaaina (Daughters of Hawai‘i Director, Hawai‘i Island) in Mildreds of Hawai‘i / Photo: Sean Marrs Photography
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Kenneth Aloha Victor and Jianna Baron, both in Kaulua‘e Hawai‘i / Photo Sean Marrs Photography
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Mami Ogiwara in Nake‘u Awai Designs / Photo: Sean Marrs Photography
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Anuhea Kāneali‘i / Photo: Sean Marrs Photography
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Makalena Shibata in her own design, Inger Kanoe Hojfeldt in Princess Ka‘iulani, Ululani Zuttermeister in Ceil Blue Hawai‘i / Photo: Sean Marrs Photography
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Angela Higgins in T&L Mu‘umu‘u Factory / Photo: Sean Marrs Photography
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Ka‘ilihiwa Kāne in Holoholo Surf, Kawehi Apo in T&L Muumuu Factory / Photo: Sean Marrs Photography
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Alexa Zen in Upcycled Aloha / Photo: Sean Marrs Photography
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Dillon Ancheta in Nake‘u Awai Designs / Photo: Sean Marrs Photography
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Manu Powers (Daughters of Hawai‘i Regent/President), daughter in RM / Photo: Sean Marrs Photography
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Jodi Mealoha in Handmade by Mealoha, Jayke Dolan papale, Mynahs Farms hairpiece / Photo: Sean Marrs Photography
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Jovanna Giannasio-Fern in Coco's Trading Post (made with vintage Jam's World fabric), Breeze Giannasio in Ui Maikai / Photo: Sean Marrs Photography
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Auli‘i Silva in vintage from Goodwill Hawai‘i / Photo: Sean Marrs Photography
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Mayo Chinn / Photo: Sean Marrs Photography
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Archie Chattha, Taj Chattha and Jaia Chattha in Pearl Hawai‘i and Captain Cook by Sandwich Isles from Happy Hale Hawai‘i / Photo: Sean Marrs Photography
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Tiara Gomes in vintage from DeStash Hawai‘i / Photo: Sean Marrs Photography
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Michelle Stofle in her own design / Photo: Sean Marrs Photography
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Marisa Guerrero in Bete Liberty House, Brie Thalmann in Initiales by RSP / Photo: Sean Marrs Photography
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Carlene Price, Krimsen Kalama Poki, Te‘a Vaihere Poki, all in Kekoa Poki headwear / Photo: Sean Marrs Photography
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Cindy Bersson in Princess Ka‘iulani, Jackie Bersson / Photo: Sean Marrs Photography
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Nicole Reh in Mara Hoffman / Photo: Sean Marrs Photography
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Tory Laitila in Kaulua‘e Hawai‘i, Kristin Laitila in her own design / Photo: Sean Marrs Photography
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Rachel Kawakami in Kiyomi Liberty House / Photo: Sean Marrs Photography
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Marion Camo in Yen's Casual Fashion, Lei Batty in Nake‘u Awai Designs / Photo Sean Marrs Photography
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Kimo Ka‘uhane in Kaulua‘e Hawai‘i, Pualani Smith-Ka‘uhane in Manaola, both in vintage hats with ‘Opihi O Nā Lani bands / Photo: Sean Marrs Photography
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Amanda Spincola in her own design / Photo: Sean Marrs Photography
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Ulalia Woodside Lee in Sig Zane Designs / Photo: Sean Marrs Photography
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Kanoe Berfelmann in Andrade Honolulu, Shelly Weatherwol / Photo: Sean Marrs Photography
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Kaaiohelo McAfee-Torco in Nake‘u Awai Designs / Photo: Sean Marrs Photography
Since then, Mu‘umu‘u Month festivities have popped up on several islands. And this past weekend, I was lucky enough to attend Honolulu’s biggest event—Mu‘u at the Museum at the Queen Emma Summer Palace.
Hosted by the nonprofit Daughters of Hawai‘i, who preserve the palace and run its operations, the evening also honored Queen Emma’s 187th birthday. The night featured a 50th anniversary fashion show by legendary local label Nake‘u Awai Designs. It also included a best-dressed contest, live Hawaiian music by the Casey Olsen Trio and the Hawai‘i Youth Opera Chorus, and a shopping market with lei po‘o, feather lei, jewelry, accessories and fashions from Hawai‘i makers.

Designer Nake‘u Awai and models / Photo: Sean Marrs Photography
It was such a joyful experience. Not only was the fashion a feast for the eyes—there were beautiful patterns and rainbows of color everywhere I turned, and styles from so many different decades to pore over—it was an instant conversation starter.
Women spanning multiple generations connected over sleeve details and ruffled trims, their faces lighting up when recalling the family member their mu‘umu‘u once belonged to, a once favorite label that’s no longer around or the special collection their mu‘u was a part of.

Hawai‘i Youth Opera Chorus / Photo: Sean Marrs Photography
The best part is that Mu‘umu‘u Month has just started. I can’t wait to see the other treasures that get pulled out of people’s closets. And I can’t wait to start shopping for next year.
For more info on the Queen Emma Summer Palace and the Daughters of Hawai‘i, visit daughtersofhawaii.org, @daughtersofhawaii

Mu‘u at the Museum mākeke / Photo: Sean Marrs Photography
SEE ALSO: Celebrate Hawaiian Culture and Dresses at the Mu‘umu‘u Library