New Waiākea x In4mation Collab Supports the Planting of Native Trees
Today’s limited-release capsule of streetwear is just the beginning of the partnership.
Photo: Courtesy of In4mation and Waiākea
The latest In4mation collab is with Waiākea Hawaiian Volcanic Beverages. Besides amping up your fits, a portion of the proceeds of this capsule collection of classic streetwear, which features the logos of both companies, will go toward the planting of native trees. “Drawing from Waiākea’s ethos of giving back to nature, this great collection is now coming to life,” says Jun Jo, director of marketing at In4mation. The nonprofit Waiākea Kōkua Initiative will plant the trees with volunteers at a Hawai‘i Island bird sanctuary.
The limited-release Honua drop features a black hoodie ($75), white men’s tee ($40) and black women’s tee ($42) emblazoned with the Waiākea x In4mation logo on the front and an abstract Hawaiian ginger graphic on the back. Our favorite piece has to be the snapback ($45) with In4mation’s signature “hi” script embroidered over the Waiākea logo—the peekaboo ginger graphic on the underside of the bill is a stylish touch.
The name of this capsule stems from a piece of advice given to Jason Walter, director of Partnerships and Publicity at Waiākea, years ago. “John ‘Prime’ Hina once shared with me, ‘We have to feed the land before we can feed ourselves.’ In reflecting on the meaning of that, if we don’t mālama honua (take care of the earth), there will be nothing left for the future.”
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This tale of two brands is just beginning—Honua is chapter one of their “Collabs with Purpose” series that supports community programs. The next chapter is expected to drop this fall.
Shop the Honua capsule online at in4mation.co and waiakea.com and in person at the In4mation store at the Shops at Dole Cannery at 650 Iwilei Road, Suite 190.
