Kāko‘o Maui: Shop Online to Support These Maui Boutiques
A year later: Send some love to Maui’s independent boutiques by shopping them online. These tiny gems are brimming with fantastic locally made finds.
Editor’s Note: This article was originally published in September 2023 and updated in August 2024.
Photo: Courtesy of Âme
The abrupt halt in tourism caused by Maui’s 2023 wildfire disaster has thrown many of the island’s small, neighborhood shops into serious fights to stay afloat. While you may not be able to hop over for an impromptu shopping session, you can lend them support from O‘ahu by snagging some items from their online stores. What’s also great is that all of these Maui boutiques carry pieces created by local artists, designers and makers, which means your supports extends to them as well.
More coverage of Maui a year later
Wings Hawai‘i
Snap up local label Wings Hawai‘i’s handmade, sustainable jewelry and apparel created using eco-conscious materials such as organic cotton, bamboo, non-toxic dyes and reclaimed metals.
100 Hāna Highway, Pā‘ia, (808) 579-3110, wingshawaii.com, @wingshawaii
Photos: Courtesy of Tara Timpone/Wings Hawai‘i
Keani Hawai‘i
Designer Keani Barnes’ jewelry styles perfectly pair sleek lines with tropical, Hawai‘i-inspired motifs. We’re also fans of her recent collaboration with O‘ahu label Khush, known for its easy, breezy silhouettes.
Multiple Maui locations, keanihawaii.com, @keanihawaii
SEE ALSO: Honoring the Stories of Lahaina and Maui
Biasa Rose
In business for 30-plus years, this eclectic Maui boutique stocks apparel for the whole ‘ohana, home accessories, books, stationery and gifts. Our faves: the floral Lokahi Swimwear shirt dresses and cheeky Formidably Impressed greeting cards. Be sure to also check out its fundraiser collection (below, right) created with Maui artist Sara DeYoung—100% of the proceeds go to local families impacted by the Aug. 8 wildfires.
104 Hāna Highway, Pā‘ia, (808) 579-8602, biasarose.com, @biasarose
Photos: Courtesy of Biasa Rose
Mahina
Scoop up affordable, casual womenswear, including the boutique’s in-house collection of cozy sweatshirts, cropped tees and accessories topped with the word aloha.
Multiple Maui locations, shopmahina.com, @shopmahina
Lokelani Pā‘ia
The sister store to Biasa Rose, Lokelani Pā‘ia opened just this summer, and we’re loving its beach-chic aesthetic and homewares focus. Think jars of local honey, skincare, throw pillows and more.
62 Baldwin Ave., Pā‘ia, (808) 283-3990, @lokelanipaia
Photo: Courtesy of Lokelani Pā‘ia
Maui Girl
Founded in 1985 by Deb Wilson, this sweet shop has everything you need for active or lounge-y days on the water, including cover-ups, beach accessories and the Maui Girl swimwear line, handmade to order at Studio Makawao on the slopes of Haleakalā. Keep an eye out during the holidays for a fresh collection featuring full-coverage silhouettes and prints by Maui artist Caramiya Davies Reid.
12 Baldwin Ave., Pā‘ia, (808) 579-9266, maui-girl.com, @mauigirlswimwear
Photos: Courtesy of Maui Girl
Cinnamon Girl
Built around pretty floral prints and feminine silhouettes, this O‘ahu-born brand has been going strong since 1994. Snag a flirty top or sundress for yourself, plus a matching girls style for your mini me.
Whalers Village, 2435 Kā‘anapali Parkway, Lahaina, cinnamongirl.com, @cinnamongirlhawaii
Liliko‘i Pā‘ia Maui
You’ll find easy-going island fashions, swimwear and accessories, including fresh releases from Hawai‘i labels Acacia, Benoa Swim and XIX Palms.
18 Baldwin Ave., Pā‘ia, lilikoipaiamaui.com, @lilikoipaiamaui
Photos: Courtesy of Liliko‘i Pā‘ia Maui
CocoNene
A fantastic shop for locally designed and locally made home accessories and gifts inspired by the Islands. Although the company lost its flagship Front Street location to the wildfires, it plans to return to Lahaina with a future store at Lahaina Cannery. And you can still shop its other Maui stores in person in Wailuku and Kīhei.
Multiple Maui locations, coconene.com, @coconenehawaii
Lele
Scoop up gorgeous jewelry strung with gems and pearls from owner Rachel Fabbio’s in-house line, plus flowy fashions and casual-chic accessories to match.
20 Baldwin Ave., Pā‘ia, (808) 793-2569, adelinaamare.com, @lelebyadelinaamare
Photos: Courtesy of Lele
Acacia
Maui is home to the flagship location for designer Naomi Acacia Newirth’s ultra-popular swimwear and ready-to-wear label. Its Fall ’23 collection, featuring dainty and retro floral prints, will have you immediately adding to cart.
24 Baldwin Ave., Pā‘ia, (808) 446-3033, acacia.co, @acacia, @acacia.flagship, @acacia.kids
Photo: Courtesy of Acacia
Pearl Butik
Owner Malia Vandervoort’s love of travel translates into a beautifully curated mix of local and global goods with a strong focus on textiles. Snag vintage Turkish rugs, Moroccan pillows and blockprinted table linens, along with artwork, apparel and great gift items.
71 Baldwin Ave., Pā‘ia, (808) 579-8899, pearlbutik.com, @paiapearl
Photos: Courtesy of Pearl Butik
Âme
Created by two friends living in very different parts of the world—Hawai‘i and Paris—Âme brings together tropical and Parisian aesthetics in a charming mix of fashions, accessories and homewares. The embroidered vintage chore jackets are our faves, along with the handcrafted candle holders and silk slip dresses.
3621 Baldwin Ave., Makawao, (808) 868-3434, amemauiparis.com, @ame.maui.paris
Photos: Courtesy of Âme
SEE ALSO: Welcome Back, Koholā! A Brewery Destroyed in Last Year’s Fire Reopens
Pink by Nature
Offering women’s and men’s apparel, accessories and home finds, Pink by Nature celebrates laid-back, modern style and a love for natural elements. Snag handmade ceramics from DS Clayworks and botanically dyed bandanas from Studio Sides.
3663 Baldwin Ave., Makawao, (808) 572-9576, pinkbynature.com, @pinkbynature
Photos: Courtesy of Pink by Nature
The Monarch Collective
Dedicated to shining a light on Hawai‘i talents, The Monarch Collective showcases small-batch goods from Island (most Maui-based) artists, which range from jewelry and fine arts to textiles, ceramics and beauty products. Currently, the shop is also offering Pay It Forward gift cards that you can purchase to be donated to women and families affected by the wildfires.
3682 Baldwin Ave., Makawao, (808) 727-2057, monarchcollectivemaui.com, @themonarchcollective
Photo: Courtesy of he Monarch Collective
Tribe Maui
You’ll find a playful blend of retro beachwear and streetwear for women and men at Tribe Maui. Topping our wish lists: tropical Mikoh playsets, vibrant beaded Kisiwa Designs jewelry and David Shepard aloha shirts.
3682 Baldwin Ave., Makawao, tribemaui.com, @tribe_maui
Photo: Courtesy of Tribe Maui
Driftwood Maui
Browse sunny-day essentials galore, from pāpale to sundresses and swimwear. Driftwood carries more than 50 local lines, including brands that are harder to find on O‘ahu, such as Chlei, Ella May, Sigal and Maui Mari.
1152 Makawao Ave., Makawao, (808) 573-1152, driftwoodmaui, @driftwoodmaui
Photos: Courtesy of Driftwood Maui
Kūlua
Check out the latest releases from Kūlua, Maui designer Anna Kahalekulu’s line of clothing for women, men and keiki. Featuring prints inspired by her Hawaiian heritage, Kūlua’s small-batch collections are handmade using sustainable materials.
1156 Makawao Ave., 1A, Makawao, (808) 727-0220, kuluamaui.com, @kuluamaui
Photos: Courtesy of Kūlua
Home by Driftwood
This sister store to Driftwood Maui is a go-to for lovely homewares perfectly curated for Island life. We’re partial to its deliciously scented Makana candles, dried bouquets and Vintage Kantha quilts made from upcycled saris.
1160 Makawao Ave., Makawao, driftwoodmaui, @home_by_driftwood
Photos: Courtesy of Home by Driftwood
