Meet the Kamaʻāina Duo Behind Hawaiʻi’s Bold New Gummy Brand, Better Sour
(Partner Content) Try two flavors: Guava Calamansi Lime or Pomegranate Apricot sour gummies.
Photo: Better Sour
Noticed Better Sour’s Guava Calamansi Lime or Pomegranate Apricot sour gummies on your recent trip to Foodland, Times, Down to Earth or Longs and wondered who’s behind the eye-catching new brand? Well, that would be two kamaʻāina and lifelong best friends, Bella Hughes and Semira Nikou! Some might be familiar with Hughes, a serial entrepreneur who also co-founded Shaka Tea and local contemporary arts nonprofit Hawaiʻi Contemporary. Better Sour is a dream come true for these two BFFs, who are absolutely obsessed with sour fruit flavors from around the world and take inspiration from their island roots and shared Iranian heritage.
Photo: Better Sour
Almost two years into business this wāhine-owned business has a new flavor coming out, Passion Fruit Sour Gummy Stars, a collaboration with Disney celebrating the release of Disney’s Moana 2, the all new movie only in theaters on November 27, 2024. Better Sour’s new Passion Fruit Sour Gummy Stars featuring characters from Disney’s Moana 2 will be found on Hawaiian Airlines, 7-Eleven Hawai‘i, Foodland, KTA, and Longs Drugs.
Learn more at @eatbettersour or www.bettersour.com
